Samuel Craven | Content Samuel Craven | Content

Team AMANI is East Africa’s trailblazing cycling squad, developing the best young riders to compete at the highest level of the sport. Having made waves on the global gravel circuit, in 2025 AMANI take their boundless ambition to the road as a new UCI Continental squad.

I provide Creative Direction for the team's visual identity, brand campaigns and product launches for Rapha. I also lead on all content we produce around the team.